We’re proud to say 100% grass fed farming is very much the norm in New Zealand. 100% grass fed animals are never confined to a feedlot.

Grass-fed meat is healthier, tastes better, has a superior omega-6 to omega-3 fatty acid ratio, higher levels of antioxidants, lower risk of E. coli infection and antibiotic-resistant bacteria.

According to the United Nations Food and Agriculture Organisation, pasture that is rotationally grazed sequesters 50% more carbon than the same area of forestry.

The carbon sequestered by grass makes a significant contribution to climate change and ultimately lowers our carbon footprint.

Animals raised in grass-fed farming systems have better health, welfare and climate change outcomes.

New Zealand is a great place to make pet food. We have superb ingredients right on our doorstep that are fully traceable and carefully selected to create a food we’re proud to call our own. Our tagline ‘From Our Land to Your Home’ really sums up what we’re trying to achieve for pet parents.